PT Business Scorecard · Your Results

Your Scorecard Showed You Where You're Stuck.
Here's How To Fix It.

Most PTs are brilliant coaches who were never taught the business side. Book a free 30-minute call and I'll go through your results with you, one by one.

Book My Free Scorecard Call →Free 30-minute call with PJ.
PJ coaching a trainer at an ECA event

Pick a time below. You'll leave with a clear plan for your next 90 days.

Where We Start

Why great coaches stay broke

The real reason your income is capped, and why being the best coach in the gym isn't enough to fill your diary.

The Cash First method

How to get paying clients in now, before you spend a penny on ads, logos or a fancy website.

What to fix first

The order to tackle the gaps your scorecard flagged: marketing, sales, pricing and retention, so you stop spinning plates.

Who Is PJ?

PJ speaking to a room of fitness professionals
PJ speakingPJ speaking on stage

I became a personal trainer at 21. I opened my own gym in a space of about 100 sq ft and grew it into a 5,000 sq ft facility across multiple locations, then ran it for over 17 years. I also built a PT academy that trained new coaches coming into the industry.

The coaching was the easy part. Marketing, sales and retention decided everything. Now I help trainers build that business side so they earn more and stay in the game.

17+ yrsrunning my own gym
5,000 sq ftgrown from ~100 sq ft
PT Academytrained new coaches

"The best marketer beats the best coach. Let's make you both."

On The Gym Floor

17+ years of real clients and real sessions. This is where everything I teach comes from.

PJ with his coaching team and a client
PJ's gym communityA group training session
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